Bank of the Philippine Islands

Web, Mobile, Research, UI Design

Redesigning the digital banking experience for one of the largest and oldest banks in the Philippines.

Context

BPI is one of the largest and oldest banks in the Philippines. Their digital banking platforms serve millions of customers across web and mobile, handling everything from everyday transactions to loans and investments.

My Role

I worked as the lead product designer on this project, collaborating closely with the product team, engineers, and stakeholders to rethink key flows in the app and web experience. My work spanned user research, information architecture, visual design, and prototyping.

The Problem

The existing digital banking experience had grown complex and fragmented over years of incremental additions. Key tasks like transferring money, paying bills, and managing accounts felt cumbersome — especially on mobile. The goal was to simplify these flows without reducing functionality.

Design Process

We started with a discovery phase — reviewing analytics, conducting user interviews, and auditing the existing product. From this we were able to map out the most critical pain points and prioritize which flows to tackle first.

Wireframes and low-fidelity prototypes were tested with real users before moving into high-fidelity designs, allowing us to validate decisions early and iterate quickly.

Outcome

The redesigned experience shipped to millions of users across the Philippines. Simplifying key flows reduced drop-off at critical points in the product and improved overall customer satisfaction scores.

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